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Resort Kids’ Club Management addresses a critical yet overlooked aspect of the hospitality industry: the potential of kids clubs as a powerful tool for competitive advantage. While the service industry places significant emphasis on differentiation, the hospitality sector has largely neglected the strategic value of childrens programs, treating them primarily as entertainment rather than key business assets. The authors provide a comprehensive exploration of kids clubs in hospitality settings, offering a detailed genesis of the concept, a thorough examination of the role of the infant and youth market, and practical guidelines for the effective management of kids clubs. The book also features a highly visual, interactive section of case studies developed in partnership with hospitality businesses, bringing real-world examples to life through photos, proforma documents, and QR codes linking to stakeholder interviews.

While research in tourism has begun to explore the needs of children, it remains a niche area, and there is a pressing need for more focused studies across these interconnected industries. Resort Kids’ Club Management not only equips resort and mini club managers with practical tools to transform childrens clubs into competitive assets, but it also introduces students and academics to an underexplored facet of hospitality management. By pioneering a “childism” approach in hospitality and tourism management research, the book contributes to the evolving academic discourse, offering new insights into the specific challenges and opportunities of developing services for younger guests.