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Peaking in the 1960s, Pop Art began as a revolt against mainstream approaches to art and culture and evolved into a interrogation of modern society, consumerism, the role of the artist and of what constituted an artwork. Epitomized by Warhols Campbells soup cans, Pop Art drew on mass-market sources and products as well as the banal and kitsch.

When the kitschy, banal and mass-market became art
Focusing on issues of materialism, celebrity and media, Pop Art drew on mass-market sources, from advertising imagery to comic books, from Hollywood’s most famous faces to the packaging of consumer products, the latter epitomized by Andy Warhol’s Campbell’s soup cans. As well as challenging the establishment with the elevation of such popular, banal, and kitschy images, Pop Art also deployed methods of mass-production, reducing the role of the individual artist with mechanized techniques such as screen printing.

With featured artists including Andy Warhol, Allen Jones, Ed Ruscha, Robert Indiana, Jasper Johns, Robert Rauschenberg and Roy Lichtenstein, this book introduces the full reach and influence of a defining modernist movement.

The author
Klaus Honnef was honorary professor of photography theory at the Kassel Art Academy. He was one of the organizers of documenta 5 and documenta 6 in Kassel, and has been the curator of more than 500 exhibitions in Germany and abroad. He has written numerous books, including TASCHENs Contemporary Art, Andy Warhol, and Pop Art.

Hardcover, 8.3 x 10.2 in., 1.24 lb, 96 pages

ISBN:9783836523370